Houston Hospitality’s unleashed another themed bar unto L.A., and this time, the circus is in town. Found in the same building as Black Rabbit Rose and Dirty Laundry, this underground cocktail den lets you […]
July 13, 2018
First Look: Houston Brothers’ Carnival-Inspired Hotspot Madame Siam Plays Political Games
THE HOLLYWOOD REPORTER –
The L.A. nightlife kings launch a Hollywood club, Madame Siam Sideshow Emporium, where Donald Trump and Kim Jong-un are targets.
Mark and Jonnie Houston — those fraternal twin L.A. club kings who’ve cornered the industry-millennial nightlife market with their star-speckled (Joaquin Phoenix, Robert Pattinson), secret-entranced theme bars like Good Times at Davey Wayne’s (1970s house party) and Pour Vous (Jazz Age salon in Paris) — have a new after-dark den: Madame Siam Sideshow Emporium, which was once Rudolph Valentino’s subterranean speakeasy on Hollywood Boulevard. Now it’s a sprawling riff on the classic American traveling carnival, one that may have gotten lost somewhere along the Silk Road.
Bowing June 8 with a private Moschino afterparty (following the men’s spring and women’s resort shows) hosted by designer Jeremy Scott, Madame Siam, which is in the same building as the Houstons’ magic-themed spot Black Rabbit Rose, features contortionists and illusionists performing amid disassembled carousel horses and scavenged bric-a-brac ranging from opium pipes to birdcages.
There’ll be amped-up takes on classic carnival fare (corn dogs, popcorn) and the kind of artisanal cocktail program (housemade this, handcrafted that) the Houstons are known for, including special offerings mixed at the invite-only bar-within-the-bar-within-the-bar situated behind a tarot card reader and accessible to only a few folks at a time. (Ah, Hollywood.)